I am thrilled to announce that I will be working with our friends at Eletive to drive key strategic initiatives to increase sales and make recruitment more efficient.
First of all, I would like to thank Johanna Lindwert Lannér for the trust she has placed in me to deliver this service together with the wider team at Eletive.
What is Eletive?
With Eletive, you can measure and increase engagement and performance in your organization.
Support a culture of self-leadership and empower your managers and employees with the tools they need to build a great workplace – together.
The Importance of Eletive
Perhaps more important than “what” is the “why.” And the why with Eletive is something I find to be incredibly important.
Employee Engagement Drives Success
There are many benefits of having an engaged employee at your company.
LinkedIn estimates that an engaged employee is over 50% more likely to be at the company at the 3-year mark than an unengaged employee.
Equally, Eletive finds that with engaged employees, your business will drive greater profitability and higher productivity, among other benefits.
My Role at Eletive through Techruit
At Eletive, I will be focusing on several key areas:
- Helping create and curate content
- Supporting social selling efforts
- Supporting social recruiting efforts
- Promoting employee advocacy
Creating and Curating Content
When sharing your brand, it is of utmost importance to create and curate content that your targeted group wants to engage with.
Why Content Matters
- Engagement: It is estimated that you need around 38 interactions over 7 months with a candidate before they start working at your company.
- Buyer Journey: The buying journey is becoming increasingly more complex with more people involved. Over 60% of the buying journey is completed when a company asks to speak with a seller.
Creating and curating content allows you to be a choice of the buying committee (or the candidate) at the time they are considering their options and before they have selected a few providers to contact.
The Power of Social Selling
Why Social Selling is Key to Your Success
So how can you influence the buying committee before you enter the discovery and negotiation stage? Social Selling!
Through social selling, you rely on your personal brand to create and curate content that your targeted buyers need to know about you so that they feel like they can trust you to simplify their purchase.
- Networking: People buy from people.
- Early Influence: By entering the sales cycle at the first stage, or sometimes even before the need is recognized by the buyer, you can directly influence the buyers to consider your product early on.
- Benefits: The company benefits with more revenue, and the seller benefits through deeper partnerships and higher commissions.
Social Recruiting: Extending Your Recruitment Team
Just as much as your company should use social selling to achieve success, your company should rely on your employees to be an extension of your recruitment team.
Generating Buzz with Social Recruiting
- Word of Mouth: Social recruiting generates buzz about how it is to work at your company.
- Connections: It is far more likely to find a great new hire in the 1st, 2nd, and 3rd-degree connections of all of your employees.
- Engagement: When a candidate is engaged with your brand, they are 230% more likely to respond to your recruiters and 1,150% more likely to apply to your jobs.
The quickest, easiest, and cheapest hire you can make is when the hiring manager already has a candidate in mind when they need to hire for a new role.
Employee Engagement and Advocacy
Do you know how to turn your employees from watchers to content creators on LinkedIn?
Benefits of Employee Engagement
When your employees engage and create content on the platform, you enable all the positive outcomes of social selling and social recruiting.
This is the key to creating a lasting impact on your profitability as a company.
Excited for the Journey Ahead
I am so excited to go on this journey with Eletive and support them on such important topics.
Stay tuned for more updates and insights on how we are driving engagement and efficiency together!
If you want to learn how you can implement this into your company than feel free to book a free call with me:
Stay Tuned for More Tips!
With a clear and concise strategic goal in mind, it’s time to put your employer brand into practice. Make sure to follow Techruit on LinkedIn for more insights and updates. Also, subscribe to our blog on techruit.se to get the latest tips and best practices for employer branding on LinkedIn straight to your inbox.
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