Last edition, we covered 3 reasons to post your jobs on LinkedIn. Today, we’ll delve into how you can maximize your results with your job ads. These 3 tips are crucial because increasing your exposure through job ads enhances your employer brand and improves recruiter license efficiency.
1) Optimize Job Title Length
LinkedIn estimates that “jobs posted with a title length of 0-40 characters get 4.1x more impressions per job each month than those with 41+ characters.”
Impressions are incredibly important as they lead to various value drivers. The more people are aware of your brand, the more you can influence them to engage with your content.
Why Job Title Length Matters:
- Increased Awareness: Jobs with shorter titles increase awareness and exposure of your talent brand.
- Higher Response Rates: Candidates are 81% more likely to respond to your Recruiter InMails if they’ve been exposed to your talent brand.
- Top of Funnel Metric: More impressions mean more applications, leading to more hires.
Tip: Keep your titles short and concise to maximize impressions and applications.
2) Optimize Job Ad Posting Time
After optimizing your job titles for maximum awareness, focus on optimizing the posting time to get more applications.
LinkedIn states that “jobs posted for 10-29 days get 1.4x more apply clicks per job each month than those posted for either less than 10 days or more than 30 days.”
How to Maintain Optimal Posting Time:
- Automatically Repost Jobs: Use LinkedIn’s feature to automatically repost your job.
- Clone Existing Jobs: Start the job from scratch by cloning an existing job to reset the timer.
Tip: Keep your job postings within the 10-29 days window to maximize apply clicks.
3) Complete Job Information
It might seem obvious, but completing all the information in your job ads is essential.
LinkedIn found that “jobs posted with a defined region and function get 1.2x higher apply rate than those with missing information.”
Benefits of Completing Job Information:
- Improved Candidate Matching: LinkedIn’s algorithms can better determine qualified candidates.
- Enhanced System Efficiency: The system can better expose your job to the right candidates, increasing the likelihood of responses through your recruiter license.
Tip: Ensure all job details, including region and function, are thoroughly completed to optimize your job ads.
Summary
By following these three tips, you can maximize the effectiveness of your LinkedIn job ads:
- Optimize Job Title Length: Keep titles between 0-40 characters to get 4.1x more impressions.
- Optimize Job Ad Posting Time: Post jobs for 10-29 days to get 1.4x more apply clicks.
- Complete Job Information: Ensure all job details are filled in to get 1.2x higher apply rates.
By implementing these strategies, you can increase your employer brand’s visibility and improve the efficiency of your recruiter license. Start optimizing your LinkedIn job ads today!
What are your tips for optimising your job ads results?
Stay Tuned for More Tips!
With a clear and concise strategic goal in mind, it’s time to put your employer brand into practice. Make sure to follow Techruit on LinkedIn for more insights and updates. Also, subscribe to our blog on techruit.se to get the latest tips and best practices for employer branding on LinkedIn straight to your inbox.
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